By the Shaw has a new look for 2020!
- Jess Shaw
- Jun 29, 2020
- 2 min read
It's safe to say 2020 will be one we will all remember!
We've all had to spend a lot of time at home, using time to redecorate, learn new skills, discover video calling to stay connected with family or if you're at all like me, sunbathe in the garden... a lot. It was in the garden that I realised that all things green made me feel really at ease, and before long I found I had redecorated our spare room in greens, emulating the outside indoors, thats when a greener, looking By the Shaw came to be.
So the work into researching green began and I realised how green really fit me as a person and By the Shaw as a brand...
" Green, the colour of life, renewal, nature, and energy. The colour green has healing power and is
understood to be the most restful and relaxing colour for the human eye to view.
The colour green affects us physically and mentally in several different ways. Green is soothing, relaxing, and youthful. Green is a colour that helps alleviate anxiety, depression, and nervousness. Green also brings with it a sense of hope, health, adventure, and renewal, as well as self-control, compassion, and harmony "
So four months down the line (yes it has really taken that long... Business behind the scenes has definitely been a learning curve!) here we are, a full rebrand, new business cards, new flyers, new logo, whole new ethos and outlook on where By the Shaw is headed.
Lockdown has changed life for a lot of us, adapting to the new normal but if it's done anything for me, it's given me time to really focus on what I want for myself and my business, and I can't wait to get started...
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